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Miele hotel seeking scale for more Chinese tourism market

Date: 2018-10-22

Thai billionaire William Heinecke, after acquisition of Spanish NH hotel group to control the number of Minor international hotel tripled, and look forward to the further acquisition.

William Heinecke in Bangkok said in an interview, "in the fight against competition and contain China tourist boom, it's all related to the scale.Can let the hotel development and competitive today is scale.If you don't have to continue to develop strong, and then to obtain the market will be very difficult"

According to the United Nations world tourism organization data, 6% growth in the number of Chinese outbound tourists in 2016, 135 million people, and they spent more than $261 billion, one 5 of the global market.Hold China passport number is expected to double in the next two years to 240 million, and continued to rise.

Minor hotel CEO William Heinecke

William Heinecke, said: "all my life I have in the observation of tourism, I never saw the decline of it, I think it will go faster, and Chinese tourists are especially important in driving."

Minor brands include luxurious Anna tara resorts and upscale AVANI hotel, mostly in Thailand.JW marriott hotel phuket and some domestic four seasons hotel is part of the hotel investment.

Through acquisitions, increased the African Elewana Collection, oakes hotels and resorts in Asia Pacific and the Middle East, and Portugal's four or five-star Tivoli hotels and resorts.Mid-range NH hotel group will increase for the Minor group in 385 hotels.

According to bloomberg data show: Minor and NH hotel merged, group will have more than 80000 rooms, making it the 14th world hotel operators.Minor NH hotel equity will be more than 50%, the company's aim is to raise it to 55%, at the same time in Madrid stock exchange.

William Heinecke said Minor's goal is in the next five years in the case of no further acquisitions have 800 to 1000 hotels, if you have the right opportunity, there will be "more hotel" acquisitions.

Bloomberg industry analysts Margaret Huang analysis: "the hotel industry is still very scattered, even Minor positive expansion plans, are still hard to grow to the size of the peer Minor will have to focus on its loyalty programs and techniques, in order to compete with global hotel brand.

As of Tuesday Bangkok ended, William Heinecke and his family holds a 35% stake in the Minor, worth about 文章.9 billion.

Minor hotel CEO William Heinecke said "in order to compete in the market, you must be a world class, to be successful and clever, you must become a world class,"